It’s a perfect complement to Minnesota’s most-trusted, most-visited digital news source. Setting up their futures is Cohen’s tribute to Tyrell. The Players’ Tribune gave Minute Media a crown jewel of a sports site to anchor its growing portfolio of sports brands (including 90min, 12up, DBLTAP and The Big Lead). Combining programmatic display, search, social media, and email with advanced analytics, Advantage finds your most desirable consumers in channels outside of core Star Tribune properties. Moreover, relatively new websites such as The Players' Tribune alter the.
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He’s starting to feel like himself on the football field again, and he’s dedicated himself to making sure Tyrell’s daughters are cared for. Social media seems to be a hobby for many professional athletes, as discussing. It’s the hardest thing you’ll ever have to do in your life.”įortunately things did turn around for Cohen at some point after Tyrell’s death. Going over to the house and looking a six-year-old and a four-year-old in the eyes and trying to make sense of that? Seeing the looks on their faces when they hear that their daddy is gone forever? Just all that sorrow. “You’ll take it upon yourself to be the one to do that. “You’re going to have to tell Tyrell’s two little girls that their daddy isn’t coming home,” Cohen said. Meanwhile the guilt inside him grew and grew until he felt he couldn’t take it anymore. He explains how he was crushed with Tyrell’s death. He explains how hard it was to keep a straight face while soldiering on at Halas Hall. But looking back, Cohen also wonders if that was the moment where everything started to go wrong in his personal life.Ĭohen goes on to describe the horror of finding out Dante had been paralyzed, and how close he came to enacting deadly revenge, driving around looking for Dante’s shooter with a pistol of his own in his hand. That decision was likely important for Cohen to earn a scholarship to play at North Carolina A&T, which set up the rest of his career. But with a bright future in the game, Cohen convinced his mother to stay put with his aunt, so he could continue playing with the same program. At that age, Cohen’s family was gearing up to move, meaning he would have to reset with another high school football team. Cohen’s essay takes the form of a letter, written to himself as a 17-year-old. In a recent essay published via The Players’ Tribune, Cohen shared how hard life has been for him over the past 10 yearsー so bad that he even dealt with suicidal ideation. What we didn’t know was that beyond the headlines, things were even worse for Cohen. The Players’ Tribune represents one of the most dynamic sports digital media brands in the world, said Asaf Peled, founder and CEO of Minute Media. On the field, Cohen tore his ACL, MCL and suffered a tibial plateau fracture that has kept him from playing for over a year and a half. His other brother, Dante, was paralyzed from the waist down after being shot in 2019. His twin brother, Tyrell, was found dead in an electrical substation in 2021. If you’ve followed former Bear Tarik Cohen’s life, you know it’s filled with tragedy.
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